Oakley


Oakley

Overview


Eyewear and apparel giant Oakley tapped Fiction to produce the motion graphics and branding package for Push Process, the biography video for Oakley’s wakeboarding and wakeskating team. Oakley required the scope of Push Process to exceed any project Fiction or anyone else in the wakeboarding industry had done to date. In addition to video trailer production, Fiction also incorporated a print and Internet branding campaign including typeface, logo design, poster design, magazine ads and viral videos. The video garnered Oakley numerous awards in the industry and is widely regarded as one of the best in its genre.

Credits


Creative Director
Chase Heavener