While location scouting for one of our Fiction shoots, I thought to myself "there has got to be a better way to do this." The iPhone, and all of its super functional hardware, really is the perfect tool for providing location data: amazing photo quality, video capture, GPS information, 4G connection sharing instantly. Realizing that I had a strong desire and need for such a tool, coupled with the fact that it had yet to be been done properly, I instantly put out a facebook post searching for developers. I sifted through everything from freelance developers to high end mobile dev tech companies, and eventually landed somewhere in the middle with a reasonably priced local mobile company that I felt confident could handle the development of this idea. I then enlisted my friend and brilliant designer Bobby Sattler to create the brand, and design the UI alongside me.