Part of our philosophy at Fiction is when we do something creative, we try to do something different and better than it has ever been done before. So, when our client CASIS told us that they wanted us to do the mission patch for their inaugural flight, we knew that we not only had an amazing opportunity, but we really wanted to make sure we delivered something that represented forward thinking and relevance. When we started thinking about it internally, we knew that we had the ability to design the patch, but we wanted to think bigger than our circle of influence. When we sat down to talk about it in our creative meeting, the first words that came out of my mouth were, "Shepard Fairey should do this". Thinking this was just a shot in the dark idea, we all kind of looked at each other and said " well, we at least have to try ". Nick, being the sophisticated pitch man he is, reached out to Shepard Fairey's team that day, and much to everyone's amazement, he responded very promptly with his interest in the project.
This space suit arrived the day before our crew was set to start a commercial ad shoot for our client CASIS. We couldn't resist taking it out for a stroll in our neighborhood. It was unreal the equal response of people freaking out at the sight of a space man walking down the street, and the complete opposite of people continuing on, like seeing a space man is a part of their every day norm. Here are just a few images we grabbed as the space man descended upon Winter Park, FL in search of the meaning of life.
When one of your clients manages the International Space Station, you get the privilage to see first-hand the rockets that supply it. We are working on some incredible stuff for CASIS and they arranged for us to see the Falcon 9 a few days before it delivers a payload to the Space Station. This particular rocket is owned and operated by Space X, which you've probably heard mentioned in the news as it was started by Tesla Motors, and PayPal founder, Elon Musk.
Look forward to the Falcon launching Sunday, Oct 7 at 8:30pm, if weather permits.
As the Agency of Record for Grand Touring Vodka, we find ourselves working with some of the hottest names in the rap game. Recently, we hosted Birdman, his crew, as well as a few surprise guests at our Winter Park studio for a photo shoot. Believe us when we say that @BIRDMAN5STAR is on his game on-set and as pro as they come. #NOREGRETS
Here at Fiction, we believe that we can hang with the best of them when it comes to pitching. Visualizing the needs of a client, and how we can service them, is one of our favorite parts of any project. With that in mind, we would like to introduce to you our new series: Pitch Process. It will be a curated selection of the pitches that we've enjoyed producing most. We hope this series will give you an idea of not just what we do, but how we do.