We are super excited to have received a number of Addy's at the Orlando Addy Awards gala. It's really exciting to be a part of the growing creative community here in Orlando. The highlight of the night for Fiction was the judges made up an entire category for our FCTN How To series so that we could win a best in show! Thanks to the Addy's and all of the other great winners.
We've been sharing Breakfast @ videos for a little bit now but it was only recently that we took a look at the idea of creating an official identity for it. Knowing we were going to continue to explore the series, this was a great exercise for our team to get in the kitchen and cook up a logo and identity from scratch.
Welcome ladies and gentleman to the 2014 Tebow Turkey Bowl. The Tebow Turkey Bowl is an event that’s held annually by none other than Tim Tebow, along with his crew of football loving family and friends, as a Thanksgiving tradition. This year, Fiction got an invite to join the festivities. Needless to say, we were excited and scared at the same time, knowing what fierce competitors the Tebow’s are.
For real ya'll, Breakfast @ The Coop! John Rivers, the man behind 4 Rivers & our new, local chicken joint The Coop invited us into his test kitchen to try out a few of his breakfast recipes. This is pretty much the ideal situation for us, showing up to a decked out kitchen full of delicious breakfast food! We did some work in that place and left with a ton of leftovers, as well as a great sense of accomplishment. Even Mr. Rivers said, "They just ate and ate and ate. I thought for sure they'd get full, but they didn't! We could've kept cooking!" Well sir, cook on we say! Stay tuned and follow The Coop because word is, they will be serving some of these delicious breakfast plates soon.
We once took a trip to Raleigh NC, to visit Videri Chocolate Factory's new coffee bar. We realized that their factory is across the street from an Amtrak station. So is Fiction. We've dreamed of the day that we could just walk over, hop on the train and take it straight from the FCTN Mothership to Videri's chocolate heaven. Well my friends, not only did we do just that, but we also shared a breakfast like no other. This is Breakfast At Videri Chocolate.
When we got home from The NAB Show in Vegas, we had all of this footage from our phones and travel cameras, a few time-lapse shots and ton of pics. We threw it all in a dropbox folder and sent it to our honorary Fiction travel crew @JonoSeneff, and he sent back this really fun edit that has us non stop smiling. Thanks Jono! Till next time Vegas...
I've always loved the asthetic of the movie Close Encounters of the Third Kind. I love how they used lights to imply the shapes of the UFO as opposed to spelling it out for the viewer. So I figured I would try to recreate a similar vibe with the DJI Phantom and see what would come of it. I attached some lights that I bought from Home Depot and shot some long exposure shots of the phantom flying around. I then brought them back into the computer and created some cool patterns in photoshop. Below are some of the comps I mocked up. I want to strap the worlds brightest flash light to it next and see what happens. Maybe fly it through a forest like a UFO with a tractor beam.
Hey! We won some ADDY Awards. 4 awards out of 5 submissions aint bad. Although we did win every single thing we submitted last year which was....just Gallagher. We are very proud of the work our crew has done and happy to sit along side some really fantastic creative work coming out of Orlando. We're also quite pleased to have shown a grown man in a speedo as well as a business card for the worlds first Analrapist at the Addy Awards Gala.
You may have noticed we just got all new Fiction shirts and hoodies. We want to share the love and give you a box full of the new swag. We are going to pick 10 lucky retweeters to win one. Just Retweet this post from @FCTN_LIFE and we will randomly select from the first 100 people to retweet this post.
We've been wanting Fiction Skateboards for a very long time. So, when Chase came across Natural Log, we knew we had to get them to make us some decks. Instead of designing them ourselves, we sent them our logos and let them run wild. When the boxes came in we were totally blown away with what they did with the designs. We can't wait to thrash Winter Park with these things! Thanks again to Natural Log for the great work.
We recently got a call from Craft A Brew, makers of a "brew your own beer" brew kit, who needed a demonstration video to help visualize the process of making your own beer. Now, clearly, we couldn't make a video showing how to use their kit without actually trying the product first. So, we acquired one of their American Pale Ale kits...
Happy Holidays people! Everyone loves ugly Christmas sweaters...or do they? We decided to make our very own Fiction Christmas Sweater. Want to win one? We've got 10 extras with your names on them, just Retweet this post from @FCTN_LIFE and we will randomly select from the first 50 people to retweet this post.
If theres one holiday that will leave you with weeks worth of leftovers... its Thanksgiving. If you're too stuffed to have breakfast the day after, you're definitely making a leftover sandwich for lunch, now its up to you how creative you get. Most families and people we know stick to the classic white bread, mayo and turkey...nothing wrong with that. Our crew here at Fiction decided to ask the question, "What would the ultimate, leftover sandwich look like?" We asked our buddy Andre Corton, owner of the famous Orlando cuban joint Black Bean Deli, how he would make a leftover sandwich. Behold, the "Ultimate After Sanksgiving Leftover Monte Cristo Sandwich"...
"Breakfast At Chase's" is the second installment of our Breakfast At series. Here, Chase takes on the famed Chick Fil A Chicken Biscuit by making it from scratch, complete with homemade buttermilk biscuits. The requirements for hosting a Breakfast At are simple, making us food and reminiscing about Breakfast At Blairs. Even if you were not there, Blair helps catch you up to date with talk of mash bags, hummus and all the meats.
Chase has mapped out his recipe below in detail of how he made this masterpiece, as well as helpful hints about how to make your own.
Here in the Fiction office, we kept kicking around ideas to celebrate the new Arrested Development season coming out on Netflix this weekend. Being that we are now in the Final Countdown, we decided to cruise over to Mamas Sauce and re-create Tobias Fünke's hilarious business card as a 3-color letterpress print on super thick 220# Lettra stock - HUZZAH!...you know, just for fun. It's an ongoing joke in the series, so if for some sad reason, you "blue" it and havent watched it (*clears throat...Chase), all of this is going to be really confusing. For all the fans, read more for a chance to have a card of your own. We're literally giving them away..its practically A FIRE...sale.
Each year, we sponsor and film the Tim Tebow Celebrity Golf Classic. The foundation does great things for a lot of kids around the world, to learn more go to www.timtebowfoundation.org. As a perk, we also get to play in it. It's always fun anticipation to see who's going to be our celebrity teammate. This time around, we were not let down, fore (get it) we were teamed up with Alfonso Ribeiro. You most likely know him as Carlton Banks, and he's a serious golfer, with some serious skills (2 Handicap).
There are two things we undeniably really love, the first, obviously, is food & second is RC Helicopters. When we got the call from Publix to shoot one of their tomato farms, we were super pumped when they mentioned aerial footage. Essentially, this is a perfect tri-fecta for us, working with the team at Publix, eating, and flying RCs.
Welcome to our new series entitled "Breakfast At". It all started when our buddy Blair over at Hog Eat Hog invited us over to his Airstream to have "Breakfast At Blairs". It was an intimate gathering of friends that we didn't document very well because that was not the purpose. We liked the idea so much though that we wanted to start the tradition of having breakfast at different friends houses. We've had other breakfast gatherings of varying success but when it was Nicks turn to host, it was a true celebration. Enjoy the video and keep an eye out for more.
On a recent trip to San Francisco to announce the Shepard Fairey Mission Patch at the Engadget Expand Conference, we had to make a quick stop in Washington DC for some super important meetings. The first of which was with Shelton the Barber...
Our buds at Videri Chocolate Factory in Raleigh, North Carolina just opened their new coffee bar exclusively serving Stumptown Coffee. ( If you are unfamiliar with Videri check out our video here). They really know how to get our attention, throwing a party with free local Trophy beer, free chocolate samples, Stumptown coffee...umm yeah, we were not going to miss this. They also had artist Sean Marlin showing and hanging out. Needless to say it was a great time...
If there is one thing about the south east that we have that no one else has its Publix subs. They are legendary and in their own class. So when Publix contacted us to be the production team for their new Banh Mi inspired sandwich, our mouths started watering and we jumped at the chance to be apart of announcing this delicious innovation in sandwich architecture.
Part of our philosophy at Fiction is when we do something creative, we try to do something different and better than it has ever been done before. So, when our client CASIS told us that they wanted us to do the mission patch for their inaugural flight, we knew that we not only had an amazing opportunity, but we really wanted to make sure we delivered something that represented forward thinking and relevance. When we started thinking about it internally, we knew that we had the ability to design the patch, but we wanted to think bigger than our circle of influence. When we sat down to talk about it in our creative meeting, the first words that came out of my mouth were, "Shepard Fairey should do this". Thinking this was just a shot in the dark idea, we all kind of looked at each other and said " well, we at least have to try ". Nick, being the sophisticated pitch man he is, reached out to Shepard Fairey's team that day, and much to everyone's amazement, he responded very promptly with his interest in the project.
Recently while checking out all the new gadgets at CES in Las Vegas, a couple of us broke off and ventured towards old downtown Las Vegas to visit The Neon Museum. We figured it was a good idea to get away from the Roulette tables and flyer jockeys for a bit and have some good ol fashioned tourist museum fun. We were not really into the idea of going on the tour they make you go on but im glad we did...hearing the history and insane paranoid competiveness of the old casinos was really fascinating. Plus it was a fun to shoot the Canon EOS Mirrorless camera with touchscreen. Edited with VSCO 02 in Lightroom 4.
Our photographer pal Bear stopped by on our first day back to work after the holidays with his Deardorff 8x10. He's been sitting on a pack of Impossible 8X10 polaroids waiting to test them out on a clearly, well rested FICTION crew. Besides the ladies, we definitely look like the morning after New Years Eve. If you remember our Ghostly Polaroids, these are similar but a lot sharper and impressively much larger, shot with a 360mm Super Symmer lens.
At lunch our DP Matt Staker casually challenged Chase to eating 5 Saltine Crackers in a minute. Chase ate 5 in 35 seconds leaving us confused if we were even doing the right challenge...he made it looks so easy. Scary easy. He said he could eat 10 in a minute, so we brought it back to the office to find out...
Here are few tunes and videos we've enjoyed passing around the office. Our hope is you find something new that may have slipped passed you, or just laugh again at one of these ridiculous videos. Who's ready for NYE?
This space suit arrived the day before our crew was set to start a commercial ad shoot for our client CASIS. We couldn't resist taking it out for a stroll in our neighborhood. It was unreal the equal response of people freaking out at the sight of a space man walking down the street, and the complete opposite of people continuing on, like seeing a space man is a part of their every day norm. Here are just a few images we grabbed as the space man descended upon Winter Park, FL in search of the meaning of life.
When we left the Ape Shit Squad last, they were galavanting across the plains of Ethiopia. We catch up with them in Axum, an ancient city that dates back to biblical times. Chase is involved with a school in this area so we wanted to see the progress, and get to know some of the kids.
The Ape Shit Squad is a crew of 5 travelers who traverse the globe in search of the most real experiences a human can have, we call it "Riding the Yeti". Our latest trip was to Ethiopia. Ethiopia is a land of many beautiful sites, smells, and people. For a couple of us, it was our first time, so the idea was to tour the country and look at the sites, some manufacturing processes, and visit a School that Chase is involved with in the northern part of Ethiopia.
Shop Dog Theo is a Newfoundland. Theo likes sleeping, slobbering, and being regal. His favorite Disney character is Eore, and his favorite food is whatever is in the trash. Theo enjoys saving people in the swimming pool, and farting in his sleep. His favorite color is baby blue and when he grows up he wants to explore the other side of the lake.
We received a last-minute call from Alliance Visual Experiences requesting our DP to shoot an interview with Lil Wayne at his skatepark in Miami. Luckily, Matt just received his pilots license and was able to get to the job quickly. We shot this using a Red Scarlet with a Canon mount on a dolly, and a Canon 5D for B camera.
This is what happens when we watch surf videos in the office, we take a half day and drive to the coast. Here's to hoping it becomes a regular series, especially after seeing the new Hero 3 Black Edition from GoPro.
The first installment in our shop dog series is with Steve. Steve is a french bulldog who likes being a jerk, itching his front foot with his back claw, and snoring. Steve has a tattoo on his penis, and weighs about 30 lbs. Steve's favorite color is purple, and his favorite band is the Henry Rollins Band.
When one of your clients manages the International Space Station, you get the privilage to see first-hand the rockets that supply it. We are working on some incredible stuff for CASIS and they arranged for us to see the Falcon 9 a few days before it delivers a payload to the Space Station. This particular rocket is owned and operated by Space X, which you've probably heard mentioned in the news as it was started by Tesla Motors, and PayPal founder, Elon Musk.
Look forward to the Falcon launching Sunday, Oct 7 at 8:30pm, if weather permits.
How do you say no to Gallagher when the phone call comes in that he’ll be down a week ahead of schedule? What does one do with ten days of Gallagher-time exactly? And, more importantly, how many life lessons does one learn, both directly and indirectly, from a 66-year-old veteran of comedy who once was the biggest name in the game? In order: You don’t say no, jump at any opportunity that leaves you with stories for life. Next, do whatever you would normally do for 10-days, only with Gallagher tagging along. The short answer to the latter; it’s immeasurable.