The FAA is proposing a new set of rules that will regulate the friendly skies for drones. So what that means is, its time to have "The Talk" with our drones. You know that whole, “this has been fun but, is there really anything here?”. Do you really see yourself bringing your drone home to meet your parents, talking about it at work with your bros, whispering sweet nothings to it on Snapchat... for better or for worse its time to "Define The Relationship" with drones. Lets be honest though, we’ve needed to have this talk for a while. We’ve crossed over the friend zone and are now well into a full blown relationship with these machines. We bring them with us on nature hikes, we're always watching the sunset together, we're constantly posting beautiful photos we’ve taken together. Its time...time for us to either get serious or move onto something else.
We had the amazing opportunity to be a part of Intel's "The Future is Now" series featured on The Verge. They featured our drone work and showed how we utilize these awesome tools. "The Future is Now is a 10-part video series that explores people and companies using Intel-powered technology to reinvent the future."
Special thanks goes out to Jordy Klein & XCam Aerials, LLC for providing their rad custom RED helis. As well as a huge thanks to Dr. Phillips Center for the Performing Arts and Ronix Wake for letting us shoot at their amazing locations.
Hope you guys dig!
We're live at the NAB Show. Follow along as we wander the many rad happenings in the world of video production and technology. If you want us to check out something or more importantly, if you want us to go to In & Out while we're out here tweet us @fctn_life
OK, So first and foremost its important to note that this is a camera on your cell phone. Secondly…. THIS IS A CAMERA ON YOUR FREAKING CELL PHONE!!!! When we saw the 30th Anniversary Apple commercial shot entirely on the iPhone, we were inspired to go out and test the slow mo capabilities of the iPhone 5s. What we found was not only surprisingly impressive, but also its kind of mind blowing when you think that only 5 years ago the iPhone was introduced without video capabilities and is now shooting higher frame rates than the majority of prosumer video cameras on the market. So go ahead and push play on the first of our new series called "Fiction Field Tests". We will be taking all kinds of new technologies out into the field with us and posting fun content for you to nibble on in the up coming months. Hope you guys enjoy and stay tuned for more!
We're at the International Consumer Electronic Show, socially known as #CES2014, live blogging all of the new gadgets and tools as well as anything from the show that strikes our fancy, which could literally be anything...
Recently, we had the opportunity to produce the Tim Tebow portion of Soul Electronic's video campaign for their new Combat Series headphones. Not only are the performance-specific headphones legit, but we had a great time shooting with Tim, as always. Check out some BTS photos from our shoot.
I've been flying RC Airplanes for almost a decade now, always hoping that some day my love for RC flying and shooting images would come together and make beautiful aerial footage babies. Well people, that day is here! That's not to say that RC heli shooting hasn't been around, but to get into it required a professional level of experience in building and flying the machines, not to mention it being expensive. DJI has built the Phantom to cater to people just like me, who want a ready-to-fly machine that is easy and built for shooting. I decided to jump in and see what this thing was all about, and here is our official review of the DJI Phantom.
Lately, we've been really into RC helicopters and the amazing footage that they are capable of capturing. We decided to test out the DJI Phantom to see what this thing could really do and were pleasantly surprised when combining this easy-to-use quad copter with a Go Pro Hero 3. While traveling to places like The Isle of Man, Hawaii, the East Coast of Florida, and in our backyard in Winter Park over the last 4 months, we made sure to bring the DJI Phantom along with us. Here is a reel we put together of some of our favorite footage. Let us know what you think...
The 17th Annual Webby Awards received 11,000 entries from all 50 US states and over 60 countries worldwide. Gallagher In Slow Motion was chosen along with only 9 other entries as an Honoree! There are 5 nominees in our category you can still vote on, we are happy to be in such a distinguished group, check out the other 9 Honorees here.
We are psyched to have Josh on our team as our newest Director. He just completed his first project for Fiction directing videos for Barn Light Electric, an incredibly cool lighting manufacturer and retailer based right here in Florida. We produced 3 videos highlighting what they do & how they do it. See the videos here.
The world of shooting and sharing photos has changed a lot in the last 5 years. The size of the screen that you view your photos on is getting increasingly smaller and the line between phone camera and amazing image quality is becoming increasingly blurry. I travel quite a bit and I have constantly been on the hunt for the perfect travel camera, and as loads of mega pixels become more and more portable, I struggle with whether its even worth it to bring a larger format camera or even a point and shoot camera on a trip with me. I took a couple of trips the first quarter of 2013 and decided to do a comparison of the Canon EOSM vs the iPhone 5 to give myself and hopefully you, the reader, a little clarity as to whether or not your smart phone camera is really all it's cracked up to be, and to answer the question, "Is shooting on a superior image really worth it, if at the end of the day people are only experiencing your photos on a 4 X 2.5 inch screen? "
This past February our VP Nick Sambrato was asked to speak on the theme of MONEY at Creative Mornings Orlando. If you are unfamiliar with Creative Mornings, its a monthly breakfast lecture series that focuses on a specific topic each month. There are chapters around the world from New York to Stockholm to Singapore, all contributing to the global conversation. Orlando being in this mix really says a lot about our community here and the talent that we have in the area.
We were really proud of Nick and think he had a fresh take on how to raise the bar for our local creative class that is very applicable to all communities.
We are happy to present this video we contributed in helping Hamilton Wood Type + Print Museum. They are of great significance to the design world and are in need of assistance raising money for their forced relocation. Our friends at Mamas Sauce put together such a ridiculous cast of talented designers to create "Love Letters", a project that donates all proceeds toward Hamilton's very expensive move. It's a set of 7 letterpressed coasters: A, E, I , O, U, &, Y, all neatly packaged and available for purchase here. Huge thanks to Keegan Dewitt for helping us and contributing music for this video.
Read more for a special 'Things have come full-circle' story below...
When we decided to go to CES this year it, was for 2 reasons. One, we love the future and companies that push it, and two, these things called " gadgets " are what we use to produce the work we love doing. CES is a hyper fusion of consumer electronics like TV's, car audio, and iPhone cases mixed with a massive number of professional camera companies like Canon, Sony, and Nikon, to name a few. The Fiction crew went to the conference, so we only thought it fitting to give you our best, worst, and most fun parts of what some people call CES, but what we call "Nerdfest 2013".
Part of what makes Fiction what, and who it is, are the talented artists we call friends. We've commissioned a handful of people to help create an atmosphere here at the Fiction Headquarters that reflects our tastes, and also allows the artist to shine at what they do best. We commissioned Blair to bring our brand out of the digital world and into the physical world by outfitting our work spaces and installing art pieces. This is the first installment of our Artist Series.
This is the work of Blair Sligar, lead designer and owner of Hog Eat Hog.
After many years of blissfully-ignorant happiness in the world of DSLR video capture, we here at Fiction have seen the light. What light is that? The beautiful light of RED 4k Raw footage imported directly into premiere and edited with no transcoding. It's a beautiful thing I must say.
When we ran into the Phantom Miro at NAB this year, we knew we had to come up with the perfect subject to put its capabilities to the test. Enter Gallagher: 80's icon and nemesis to watermelons the world over. He's a master smasher, word-smith, and complete science geek extraordinaire with a work ethic that brought him to us early and had him staying late... It's hard to actually put into words what 10 days with Gallagher is like. In reality, it isn't much different than the video shows. Sometimes it feels like everything is 3,200 fps and sometimes it's ramped faster than reality. No matter what, it's a smashing good time.
While location scouting for one of our Fiction shoots, I thought to myself "there has got to be a better way to do this." The iPhone, and all of its super functional hardware, really is the perfect tool for providing location data: amazing photo quality, video capture, GPS information, 4G connection sharing instantly. Realizing that I had a strong desire and need for such a tool, coupled with the fact that it had yet to be been done properly, I instantly put out a facebook post searching for developers. I sifted through everything from freelance developers to high end mobile dev tech companies, and eventually landed somewhere in the middle with a reasonably priced local mobile company that I felt confident could handle the development of this idea. I then enlisted my friend and brilliant designer Bobby Sattler to create the brand, and design the UI alongside me.