September, 2012

America Rising

"A wiser fellow than myself once said, 'Sometimes you eat the bar and sometimes, well, the bar he eats you...'" Sometimes, in defeat, you can only hope to be left with a war wound - an interesting scar, something to talk about when seen, a mark that comes with not just a story, but a lesson as well.

An opportunity arose for Fiction to pitch a concept for one of the biggest political events of the year. Never being ones to pass up an opportunity, we decided it was worth it to put our full resources toward giving a creative pitch to obtain the job, meanwhile being mindful of one truth we’ve learned from jobs past...

24hrs in NYC :
Ghostly Polaroids

When we got the word that Charles Bergquist was speaking at an art event hosted by Ghostly at the Art Directors Club in NY, we booked our flights right away. Our initial thought was, lets all use pics from our phones and do a photo essay as a blog post. We then decided to go a little more analog and brought along a simple Polaroid Sun 600 made in the 80s. Ordered up some Impossible Project PX600 Silver Shade and just went for it. We had so much fun shooting it we stopped by their space near SoHo to say hi. After a simple scan and zero tweaking, this was our 24hrs in NY.

Fiction Product Test 001:
The Phantom Miro Starring Gallagher

When we ran into the Phantom Miro at NAB this year, we knew we had to come up with the perfect subject to put its capabilities to the test. Enter Gallagher: 80's icon and nemesis to watermelons the world over. He's a master smasher, word-smith, and complete science geek extraordinaire with a work ethic that brought him to us early and had him staying late... It's hard to actually put into words what 10 days with Gallagher is like. In reality, it isn't much different than the video shows. Sometimes it feels like everything is 3,200 fps and sometimes it's ramped faster than reality. No matter what, it's a smashing good time.

Making Scout


While location scouting for one of our Fiction shoots, I thought to myself "there has got to be a better way to do this." The iPhone, and all of its super functional hardware, really is the perfect tool for providing location data: amazing photo quality, video capture, GPS information, 4G connection sharing instantly. Realizing that I had a strong desire and need for such a tool, coupled with the fact that it had yet to be been done properly, I instantly put out a facebook post searching for developers. I sifted through everything from freelance developers to high end mobile dev tech companies, and eventually landed somewhere in the middle with a reasonably priced local mobile company that I felt confident could handle the development of this idea. I then enlisted my friend and brilliant designer Bobby Sattler to create the brand, and design the UI alongside me.

Behind the Scenes with Birdman

As the Agency of Record for Grand Touring Vodka, we find ourselves working with some of the hottest names in the rap game. Recently, we hosted Birdman, his crew, as well as a few surprise guests at our Winter Park studio for a photo shoot. Believe us when we say that @BIRDMAN5STAR is on his game on-set and as pro as they come. #NOREGRETS

Space Station Pitch

Here at Fiction, we believe that we can hang with the best of them when it comes to pitching. Visualizing the needs of a client, and how we can service them, is one of our favorite parts of any project. With that in mind, we would like to introduce to you our new series: Pitch Process. It will be a curated selection of the pitches that we've enjoyed producing most. We hope this series will give you an idea of not just what we do, but how we do.