Part of our philosophy at Fiction is when we do something creative, we try to do something different and better than it has ever been done before. So, when our client CASIS told us that they wanted us to do the mission patch for their inaugural flight, we knew that we not only had an amazing opportunity, but we really wanted to make sure we delivered something that represented forward thinking and relevance. When we started thinking about it internally, we knew that we had the ability to design the patch, but we wanted to think bigger than our circle of influence. When we sat down to talk about it in our creative meeting, the first words that came out of my mouth were, "Shepard Fairey should do this". Thinking this was just a shot in the dark idea, we all kind of looked at each other and said " well, we at least have to try ". Nick, being the sophisticated pitch man he is, reached out to Shepard Fairey's team that day, and much to everyone's amazement, he responded very promptly with his interest in the project.